Search Engine Optimization / Internet Marketing
Search
engine optimization is an effective internet
marketing tool that can give local business low-cost
branding, expanded market share and an improved bottom
line. Currently 80% - 90% of major corporations web
sites are not well optimized, although research  shows
that U.S. corporations are shifting marketing dollars
from traditional advertising programs to search
engine marketing. One reason is that search marketing’s
average costs are lower than email marketing, banner
ads, TV advertising, radio, print and direct mail.
Search
engine optimization is a vital part of a successful
websites marketing stategy. Having a website that is
not optimized for search engines greatly limits your
online presence while properly optimized sites enjoy
fantastic gains in unique visitors and conversions.
Many web site design firms claim they apply current
search engine optimization techniques and strategies,
however their own sites have elementary SEO
tactics at best. The proper optimization of your web
site will increase targeted visitors, improve sales
and customer loyalty, and greatly increases brand recognition.
ProjectExpand.com employs only ethical
search engine marketers who stay at the forefront
of SEO techniques through constant research in addition
to attending the top industry search conferences.
- Competitive Analysis: We
will analyze your competition and adapt the necessary
marketing strategies.
- Word Analysis: We will perform
an in depth industry keyword analysis and apply the
best possible combination of keywords to get you the
most targeted traffic possible.
- Title: Based on our word
analysis we will craft unique, keyword rich titles for
every page of your web site.
- Meta Tag Insertions: We
will create the proper meta tags (Title, Keywords, Description)
for each page of your site.
- Internal Links: We will
make sure that your site has the appropriate internal
linking structure.
- Content: We can generate
quality text for you, or we can adapt existing content
you may already be using. Read more about our copywriting
/ content creation services.
In addition to the above items, depending
on what engines you want to target, it may be advantageous
to develop one or more sites for individual search engines.
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